TAP Portugal is the leading Portuguese airline and a member of Star Alliance since March 14, 2005 when it also celebrated its 60th anniversary of flight operations. Its operational hub is at Lisbon, a key European gateway at the crossroads of Africa, North & South America, where TAP stands out as the leading European carrier of flight operations to Brazil in particular with 67 weekly flights to 8 destinations. The company’s overall flight network comprises of 58 destinations in 25 countries worldwide, with a mini-hub operation at Porto, offering additional services to Lisbon, with destinations in Europe and the Americas.
Today, TAP operates over 1,850 weekly flights with a modern fleet of 52 Airbus aircraft, also incorporating by acquisition in 2007, the routes of Portugalia which boosted its domestic and short haul operations adding 16 more aircraft. Pursuing its customer focused orientation, TAP continuously strives to deliver safe, reliable and upgraded product & services tailored to meet customers’ expectations.
In June 2008, TAP Portugal launched new products aimed at different customers. The introduction of five new branded services: TAP executive - comfort, personalised service, efficiency, swiftness and total flexibility; TAP plus – swiftness and total flexibility; TAP classic – convenience and flexibility; TAP basic – very good value for money and TAP discount – very low price, based on the concept “Come aboard with the freedom of 1 flight, 5 choices of travel”. The new fare products were developed to meet customers’ different motivations and needs, and include, on the whole, a varied offer of features and services, ranging from the best promotional prices to the best Business class service, now recently upgraded. TAP executive and TAP plus brands were specifically designed to meet the business travellers or to those looking for a higher quality of service needs. Additional new services and facilities at airports and on board are due to be launched in the summer of 2008.
All in all, the new branded products in concert with the “Victoria” frequent flyer programme, will represent a profound change in the commercial philosophy of TAP, an airline that invites customers to travel in a simpler way with less confusion and a more comprehensive understanding of their travel entitlements according to the air ticket they purchase.